Three ways a mark can be confusing. Three separate scores.
Confusion rarely comes from an identical spelling. Dmarkb scores each candidate on how it looks, how it sounds and what it means, then combines them into a single number you control.
Sample scored comparison
Your mark
88
combined
New filing
Driver: visual. Squared ring and cut disc mirror the reference device.
§ 01The three dimensions
What each score is asking.
Visual
Would it look the same on a label?
Letter shapes, length, order and overall silhouette of the word, plus the geometry of any device or logo element. Transposed letters, swapped lookalike characters and reworked logo shapes score high here.
- Transposed letters
- Lookalike characters
- Rotated or mirrored devices
Phonetic
Would it sound the same when spoken?
The mark is reduced to how it is pronounced, so respellings that share almost no characters with yours still line up. This is where most keyword watches go quiet.
- Respellings
- Silent letters
- Sound-alike endings
Conceptual
Would it bring the same idea to mind?
The meaning behind the mark: translations, synonyms and shared imagery. A mark can be spelled and pronounced differently and still trade on the same idea.
- Translations
- Synonyms
- Shared imagery
§ 02Thresholds and weighting
You decide how sensitive the watch is.
Each mark has its own threshold. A distinctive invented word can tolerate a lower one; a mark built on common words usually needs a higher one to stay free of noise. Move the controls to see how the same candidates change status.
Combined score. A weighted blend of the three dimensions, on a 0-100 scale.
Driver. Every flag names the dimension that contributed most, so a reviewer knows where to look first.
Adjustable. Thresholds and weights can be tuned per mark as you learn what is useful.
- 89
Marketplace listing
Class 35 · V 94 · P 88 · C 81
- 84
Trademark register
Class 25 · V 91 · P 84 · C 72
- 77
Domain registration
Domain · V 70 · P 90 · C 64
- 62
Marketplace listing
Class 35 · V 58 · P 71 · C 52
- 56
Trademark register
Class 18 · V 62 · P 55 · C 48
- 37
Trademark register
Class 25 · V 41 · P 36 · C 30
FAQ
Questions, answered
Is a high score a finding of infringement?
No. A score measures similarity, which is one input into a legal assessment. Whether a mark infringes also depends on the goods and services, the market, prior rights and local law. That judgment belongs to your counsel.
What threshold should I start with?
Most watches start around the mid-seventies and are adjusted after the first few weeks of results. We review the starting point with you during onboarding.
Are logos and device marks scored?
Yes. Where a filing includes an image, its shape is compared with your registered device marks as part of the visual score.
Can the weighting differ between marks?
Yes. A word mark might weight phonetic similarity more heavily, while a logo-led brand might weight visual similarity.
Other modules in the engine
See how your own marks would score.
We run your registered marks through the engine as part of the audit and walk you through the first results.